Biolumina · New York, NY

Vice President, Associate Creative Director · December 2021 – Present

IMFINZI • Extensive-stage small cell lung cancer (ES-SCLC) / US and Global / DTP - AstraZeneca
               • Limited-stage small cell lung cancer (LS-SCLC) / US and Global / DTP
               • Pan Tumor / US and Global / DTP 

 

Responsibilities include: ​​

• Managing all creative aspects of the ongoing ES-SCLC indication and 2024 launch of LS-SCLC

• Brand planning in coordination with strategy 

• Leading the pan tumor team in all marketing aspects across 9 current IMFINZI indications and 5 launches through 2025

• Pitch work and concepting across a multitude of oncology brands

• Inspiring a team of 5 writers 

Award: ​​

• IMFINZI DSE campaign: PM360 Pharma Choice Awards - Video Silver

Klick Health · Toronto, Ontario / New York, NY

Associate Creative Director · November 2020 – December 2021

Nurtec ODT • Preventive treatment of episodic migraine / US and Global / DTP and DTC – Biohaven

Auvelity • Major Depressive Disorder (MDD) / US and Global / DTP – Axsome Therapeutics

 

Responsibilities included: ​​

•  Leading the copy team on both HCP and consumer marketing for Nurtec ODT

•  Leading the launch of Auvelity

•  Led pitch team for VEOZAH, a first-in-class medication to treat severe vasomotor symptoms (VMS) due to menopause

•  Inspiring a team of 4 writers

​

INVIVO Brands · New York, NY
Vice President, Associate Creative Director · November 2018 – November 2020

OPTUNE • TTFields device therapy in combination with pemetrexed + cisplatin/carboplatin for patients with unresectable MPM / US DTP and DTC – Novocure

​

Responsibilities included: ​​

• Copy lead on the malignant pleural MPM launch

• Created messaging and website development for both HCP and DTC, creative concepting, MOA video and development of various other print and digital launch tactics 

 

BGB Group · New York, NY

Vice President, Associate Creative Director · May 2018 – October 2018  

ENTYVIO • Biologic therapy for CD and UC / US / DTP and DTC – Takeda

OPDIVO • Immuno-Oncology / Oncology Care Model / US / DTP – BMS
CD122 • Immuno-Oncology / DTP – Nektar  

XTAMPZA • Pain Management / DSE – Collegium 
NASH • Liver Disease / DTP – Gilead

​

Responsibilities included: 

• Copy lead on Entyvio CD and UC indications, which included HCP, DTC, and medical education tactics

• Pitch lead on NEKTAR and NASH

• Copy lead for developing messaging and tactics centered on driving awareness of the overarching value of immuno-oncology agents in the OCM environment today

 

Unified Oncology · New York, NY 

Vice President, Group Copy Supervisor · October 2017 – May 2018

KEYTRUDA • Immuno-Oncology / Global / DTP – Merck Oncology

​

Responsibilities included: 

• Copy lead on the global lung cancer indication​

• Copy lead on biomarker communications 

  • Establishing the importance of quality PD-L1 testing for identifying key patients with mNSCLC who may qualify for treatment with Keytruda 

• Inspiring a team of 2 writers to push their creative powers to the next level

​

Sound Healthcare Communications · New Brunswick, NJ 

Vice President, Group Copy Supervisor · April 2017 – October 2017  

RUCONEST • Hereditary angioedema  / US / DTP and DTC – Pharming Pharmaceuticals

RELISTOR • Opioid induced constipation / US / DTP and DTC – Salix Pharmaceuticals

​

CDM · Princeton, NJ 

Vice President, Group Copy Supervisor · October 2016 – April 2017

TILDRA • PsO / US and Global / DTP and DTC – Sun Pharmaceutical

​

Responsibilities included: ​​

• Establishing and developing the Sun Dermatology story within the dermatology community

• Inspiring a team of 4 writers to push their creative powers to the next level

​

Ogilvy Health · New York, NY 

Vice President, Associate Creative Director · August 2015 – October 2016 

Vice President, Group Copy Supervisor · October 2014 – August 2015
Group Copy Supervisor  · December 2013 – October 2014  

XELJANZ • RA • PsA / US and Global / DTP – Pfizer

​

Responsibilities included: ​​

• Being highly involved in every aspect of the brand journey of Xeljanz 

• Providing creative leadership on a $12 million piece of business

• Inspiring a team of 4 writers to push their creative powers to the next level

​

CDM · New York, NY  

Copy Supervisor · March 2012 – December 2013

EMBEDA • Pain management / US and Global / DTP and DTC – Pfizer  

OXECTA  • Pain management / US and Global / DTP and DTC – Pfizer 

​

​